Selling books is an ever-changing process, and every title requires a customized strategy. A highly-specialized area of expertise, there are only a handful of strategists around the country who build platforms. I've developed many multi-tiered platforms for indie and hybrid published authors, branding authors and their products, from business and corporate books to fiction, cookbooks, and children's books. Services also include content chunking, social media content, and ghost-authored articles on behalf of authors.
The market for clinical curriculum is highly competitive and printed collateral is imperative to the university adoption process. Pieces like this provide minimal detail for many products at once and accompany more detailed, longer pieces for individual products. Both are useful for sales reps and potential adopters.