UX writing, or microcopy, helps users navigate through an experience. Communicating with a user while they are in a product is a new and exciting extension of an old profession. Those of us at the forefront are developing the rules of how these experiences should work.
As users increasingly prefer to communicate via conversational interfaces, chat content has grown in importance. It takes storytelling finesse and situational strategy to execute a natural conversation, enhanced by predictive research.
Voice experiences like Siri, Alexa, and Google Home allow users to engage handsfree and aren't sight restrictive. Greater access makes the world a better place, yet voice interface design is still largely uncharted territory. Companies who want to utilize this technology must often start from scratch, iterating on a utility experience until it becomes pleasurable.
Language is a crucial part of app design, seamlessly driving the user to explore and accomplish a goal. Whether it's to sell something, improve day-to-day life, or provide entertainment, the experience should feel intuitive.
Virtual, augmented, and mixed realities further push the boundaries of user experience. Content for virtual reality is unlike any other, in that it must integrate with a digital environment, often with freedom of movement.
Digitals ad copy must grab readers in a second, while conveying the brand tone and voice and standing out among a sea of internet clutter. It’s a tall order but when you get it right, there’s nothing better.